Art logo design
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Your logo design will be used across a huge range of platforms. Reduce your logo down until only the heart of the design remains, then ask yourself “does it still represent our business?” And to be memorable, your logo must be… 2. If people can’t remember it, what’s the point in it?īy being memorable, you build recognition. We’ve covered these before in our 7 Steps to a More Effective Logo Design post, but let’s have a quick refresher… 1. Your logo design should be five key things. They’ve used their logo to simply represent their brand.Īnd because of that, they have one of the most successful logos of all time.įor the record, I’m not the biggest fan of McDonald’s, but you can’t argue with the strength of their brand, brand identity, and logo design. The whole logo conjures up thoughts of the brand. However, the fact “the arches” are golden, reminds you of fries. The Golden Arches form an M, the first letter in McDonald’s. McDonald’s logo wins out, because it visually represents the brand in the most basic form possible. The logo makes me smell McDonald’s chips (fries), and makes me want to jump into my car and head out to get one.Īnd that’s because… Your Logo Design Visually Represents Your Brand in its Most Basic Form The Burger King logo however could be a little fuzzy. I bet you can think of the McDonald’s logo in your head right now. Whilst Burger King have the better burgers (that’s right, you heard me!), McDonald’s arguably have the more successful logo. Two widely known and recognised burger chains. Your Logo Design Makes You Stand Out From The CompetitionĪway from naming your company different things, your logo design helps you differentiate from your competition. Your logo needs to do the same for your customers. It appears everywhere, and you know what it is every time. And that’s one of the major things your logo design should do for you. When you put your logo on something, you’re officially giving it “the seal of approval.” And just like film critics, food critics, and other reviewers, that means something.īy having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it.
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Your Logo Design Builds Trust and Brand Recognitionīuilding trust and recognition with your audience and customers can play a major part in your businesses success. Let’s take a look at each of them in more detail. When looking at your own logo design, keep that in mind. Your logo design is the simplest visual representation of your business possible.įrom Nike’s tick, to McDonald’s Golden Arches, the best logos are as simple as possible.Īs quoted by creative, Antoine de Saint-Exupery:Ī designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Your logo design identifies your business in its simplest form using a logo mark, typographic solution, or combination of both. This can then be used when working with others to help communicate your brand visually. When you work with a design agency to help design and develop your brand, they should wrap up your brand identity in a document, often called Brand Identity Guidelines. It’s the language you use, the typographic choices you make, the style of photography in your brand communication, and more. It’s how your brand communicates visually.Īnd sure, your logo design is part of your brand identity, but there’s more to it than that. Your brand identity is the visual representation of your overall brand.
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ART LOGO DESIGN FULL
It’s packed full of tips and advice for branding your business. If you’re struggling to get your head around what your brand is, and how you begin to form your brand, then take a look at The Ultimate Small Business Branding Guide. This is your brand mission, vision, story, and brand strategy, all wrapped together. Your brand is your perceived corporate image as a whole. The first thing we need to clear up is the difference between your brand, your brand identity, and your logo design.ĭon’t be fooled, they’re not the same! However, you do need to pay close attention to each of them. Let’s take a look… Your Brand vs Your Brand Identity vs Your Logo Design